PRIVACY POLICY

Last Updated: February 8, 2026

This Privacy Policy describes how Pilatesmith Studio (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from https://pilatesmith.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

Information You Provide to Us

When you interact with our Site, make a purchase, schedule an appointment, or submit a form, we may collect the following personal information:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Payment information (processed securely through third-party payment processors; we do not store full credit card numbers)

  • Appointment, class, or scheduling information

We refer to this as “Provided Information.”

Information We Collect Automatically

When you visit the Site, we automatically collect certain information about your device and usage, including:

  • IP address

  • Browser type

  • Device identifiers

  • Time zone

  • Pages viewed, referring URLs, and interaction data

We refer to this as “Device Information.”

We collect Device Information using technologies such as:

  • Cookies – data files placed on your device

  • Log files – tracking actions occurring on the Site

  • Pixels, web beacons, and tags – used to measure marketing and site performance

For more information about cookies and how to disable them, visit https://www.allaboutcookies.org.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to:

  • Provide and manage appointments, classes, and purchases

  • Process payments and send confirmations or receipts

  • Communicate with you about your account, services, or inquiries

  • Improve and optimize our Site and services

  • Detect and prevent fraud or security issues

  • Provide marketing or advertising, where permitted by law

We do not sell your email address or personal information for monetary value.

SHARING YOUR PERSONAL INFORMATION

We share personal information with trusted third parties only as necessary to operate our business, including:

  • MINDBODY – class and appointment scheduling

  • Payment processors – to securely process transactions

  • Google Analytics – to understand how visitors use our Site

  • Advertising platforms such as Google, Facebook, and Instagram

These providers are contractually required to protect your information and use it only for the services they provide to us.

You can learn how Google uses data here and opt out here.

TARGETED ADVERTISING & YOUR CHOICES

We may share certain information with advertising partners to show you ads that may be relevant to you. Under California law, this may be considered “sharing” personal information.

You may opt out of targeted advertising here:

You may also limit cookies through your browser settings.

CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and share

  • Access your personal information

  • Request deletion of your personal information

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Limit the use of sensitive personal information

  • Not be discriminated against for exercising your privacy rights

To exercise any of these rights, please contact us using the information below. We may need to verify your identity before processing your request.

Do Not Sell or Share My Personal Information

We do not sell personal information for money. However, we may share information for advertising purposes as defined under California law. You may opt out of this sharing by contacting us or adjusting your cookie preferences.

DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

  • Provide services

  • Meet legal, accounting, or regulatory obligations

  • Resolve disputes

  • Enforce agreements

Retention periods vary depending on the type of information.

DO NOT TRACK

Some browsers offer a “Do Not Track” signal. At this time, our Site does not respond to Do Not Track signals.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.

CONTACT US

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: hello@pilatesmithstudio.com
Mail:
Pilatesmith Studio
2110 Main Street, #100
Santa Monica, CA 90405